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Importance of Title Tags and Meta Descriptions
Today I want to talk a little about making sure that your title tags and your Meta descriptions on your pages and on your site are looking good. This is something probably very basic but sometimes you can get all excited about the fancy stuff and the website. This may slip through the cracks and is going to be a strictly targeted area. You can just take a look at and make sure that this is in order. Now, you don’t have to be a webmaster or anything like that to take a look at it to fix it. Yes, you are probably going to have somebody do it for you, you can probably do it yourself but this is just a simple tip on how for you to take a look at it and see how it’s going. Is it somebody doing a website?
You take a look at this and see how they are doing there, you know crowding and those kinds of things and you not going look at but this is simple. What do you do to check your title tag and to check your Meta descriptions? The title tag is when you open up a website you look at that little tag on the top. That’s the title tag. What does it say there? Does it say Home Page? Which would be maybe a default? Or it might even say if you have a theme or even say home the page theme, hopefully not. Whatever the case you should take a look up there. Now, what should there is relevant to your site. I would say your name should be up there and then really kind of your target phrases, your target words should kind of be up there.
How Title and Description should look
Now, they should not be up there like bullet free words, they should kind of like make sense. So, for example, for us it would say Wow Internet Marketing. And then it would say SEO Social Media Marketing – something to that extent. If you are doing a vitamin shop then it would say your name then. Like Fitness Depot vitamin supplements et cetera, something like that so whatever your keywords are. The other thing is pretty simple. You can just take a look at it really quick and you will know and then every page is going to that too. If you go to a page that talks about a protein powder it’s the same thing, you should probably have the same thing your page tag with your website name then kind of title description with your title page.
Fitness Depot Protein Powders or Pre-Workout powders something to that effect. Then your Meta description is for you to look at that you do a search, so when you do a search the Meta description is kind of a little short paragraph. This paragraph shows up when you do a search and the search has a results page. So that is critical too because if you don’t put anything there specifically what’s going to show up is whatever text the page is going to pull. Or whatever Google is going to pull off that page. It could be random if you got links up top or some of your drop-down categories. It can pick any of that stuff up. If it’s a simple page where you just go right into some content then it’s going to grab a little bit of that first paragraph which would not be too bad.
Putting the finishing touches
Then lastly, if you don’t have anything or what you have there Google doesn’t like that then Google will actually fill that in. So you want control over that. So for you to check that its really simple is to search your page and it’s going to be the home page obviously that’s going to be an easy one. For your inner pages, you are going to have to find a search phrase that is going to pull up your page. So you would get your name and description about that page kind of maybe the title tag that we just discussed and do a search and see what comes up there.
That is critical for a number of things in that Google reading that right off the bat for giving them an idea of what that page is about although they are reading the whole things and grabbing that. That’s what the user/searcher; your potential target is reading. So think of yourself when you do a search let’s use the famous plumber again and you put plumber. Then it’s going to say there Miami’s best plumber, fast licensed and insured. These are the kinds of things that you want to have show up. So customers scrolls through those first ten or fifteen and he’s reading that to determine if he’s going to click or not. So that Meta description is kind of huge to get that click over to your page.
Don’t make it spammy
Now what you don’t want to do in your Meta description is you don’t want to click bait there. You don’t want to put there you know free this, that and the other. Then when they actually click they click through pages that are not really talking about a free product. It’s got to be legit. Not only that if Google reads that Meta description there and that doesn’t match up with where your page lands then that’s like a black mark. Or whatever they do to like put a negative on your page. So two tips for you. Check your title tags and check your Meta descriptions. You can do that yourself. If they are not right then you should get with us.
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