Hey everybody! Today I want to talk a little bit about using the right lingo, the right language, the right wording when targeting your customers in your marketing. Whether it be email, social media regardless. Now in some fields, there’s certain lingo and words that are used. And not if you’re marketing to a general audience. Certain things will just go right over there their head. So, the first part is defining your audience and you might have different marketing campaigns. Kind of saying the same thing but even with different wording.
As an example, if you’re targeting a very specific group of…let’s use a specific example that brought this to mind this morning of bodybuilders, real fitness enthusiasts. So, one of the words that they’re using as far as for nutrition is eating clean, right. So, you send out a marketing material that says clean food and clean drinks or whatever the case may be. And if you’re in that field you’re probably gonna know what clean means. Meaning like low-fat, low-salt, lows sugar. I mean I had to look that one up myself. It’s pretty generalized but if you’re in that field then what that means is fantastic.
If you’re not, then it’s gonna go right over your head. First of all, you’re gonna say clean? What does it mean? Everything is sanitized and things like that? I would hope in this case its food. So, I would hope that it’s sanitized as a matter of fact. If they’re saying that it’s clean I’d probably be a little bit concerned. Because it isn’t a given if you’re selling a food, a consumable item. So, be careful with how you market your product. So, in that field there I mean for the general audience I would just say whatever is a specific. For example, if it’s no fat then say no fat; if it’s low salt then say low salt, no sugar etc. Not only that but clean is a pretty broad term.
If you’re targeting let’s say whatever this meal product is – if it’s a low-fat. It’s just easier to just say low fat, low calorie. I mean that’s just simple. If you look at products out there that’s what they have on the label. There’s not gonna be a product. I haven’t seen a product that says clean on the label. They’re gonna say low fat, low sugar, low this will that. And some of those are gonna appeal to one person and they’re not gonna appeal to another.
So, let’s say that same meal has 30 grams of protein. which for somebody building muscle and all that, that might appeal to them, right. So, to that bodybuilder that same email or to a bodybuilder that same email might say quality protein, or 30 grams of protein, or 25 grams of protein or whatever the case may be. Because that’s gonna be his trigger. He’s gonna look at clean and be like dude I’m bulking up. I don’t want no clean food man. I need some protein as an example. And then the guy with high blood pressure if he sees low salt, low sodium clicks that’s like a trigger word for him to take a look at.
The guy with diabetes is gonna look at low sugar, no sugar you know things like that. So, remember when we’re in our field and we have expertise we use this terminology left and right. But sometimes it goes over people’s heads. Now if exactly if you’re face to face with a customer client that is it’s got the expertise level of yourself, you’re going to use that lingo. And of course, this really applies a little bit even more to other technical things as an example.
Another example would be in the cryptocurrency field. There are all these kinds of words auto, and moon, and Lambo and they mean different things. But if at a conversation with a regular person and asked them when Lambo, when moon. They’re gonna be what are you talking about? So, I can’t say that to someone I would say well when is this item gonna take off. When is this gonna really start growing etc. So, a long little rant here. Just keep it simple think of your audience., are they experts and then you want to use the lingo. Yeah, there’s certain times we’re using that kind of terminology that what in specifics might not the best example. But when you use specific terminology shows your level of expertise and knowledge in the field.
So, expert to expert you want to use all that. So, you say okay hey this guy knows what he’s talking about. But when you’re going out to somebody a little bit more general speak their language. That’s actually the bottom line here. Speak your audience’s language, not your own language. So, hope that helps.