Hi guys, I want to talk to you a little bit more in-depth about social media marketing, and in this case let’s talk about Facebook. Facebook is the biggest social media platform.
Facebook definitely dominates and while you will hear nobody is really on Facebook anymore, in reality, there are still plenty of active users there and it remains the number 1 platform.
The engagement on Facebook has probably declined, you might have more engagement on some of the other platforms like Instagram, maybe Snapchat.
But for this topic, we’ll to Facebook and some of the uses. The targeting benefits, which is probably one of biggest advantages of Facebook and social media platforms specifically is that you could micro-target your customer base.
For example, if you’re a local business that’s one way to target – you can target a geographic area, which is one of the things that we do for PC 911, a local computer repair shop. Geographic targeting is definitely a good strategy for local marketing.
Normally depending on how dense your area is you might want to target five, maybe ten miles off of the product that you have. For example, if you’re a bakery and the bakeries all over the place you might target a five-mile radius. In this case, using the pc repair shop as an example, they generally target 10 miles because there’s not a lot of shops like them in the area and people will generally travel that much to fix their problem.
What you want to think about for your target radius is how far someone is going to drive. If you’re selling pastries then it is likely that there are other bakery shops in the area. But if you’re selling exclusive wedding cakes then that’s something that helps ensure somebody will travel to that location. Something very exclusive and specific is something most people will travel to obtain. That’s just one of the ways to think about geographically targeting.
Another way is to use the demographics. Target your audience – are they male or female, the age range, the income range etc. These will really help you to nail this down. For example, we talked about wedding cakes and people will post about their recent engagements that they proposed and are now engaged. These are events that are used to target based on the type of events.
But usually, just the gender right there by itself will help you. If you know you sell women’s item then you would target females specifically for that.
There are also interests or other things that you can target. If you’re selling a weight loss product then you’d look for people interested in weight loss. Likewise, if you were selling something related to a gym, like gym memberships then you would target people with fitness interest. There’s a lot of criteria that you can drill down and really target.
The cost for this type of advertising is going to vary on how much you narrow it down but as that as your you know [*] target goes down as your target narrows I’m sorry and that price goes up sometimes you might say well you know it’s kind of getting expensive but it’s really not because this is a very specific you know customer so as opposed to you know in the past world we did a radio ad and hit you know a hundred thousand people and it cost you a hundred dollars so it seems like it’s very cheap but out of those you know hundred thousand definitions of generic numbers here out of those hundred thousand how many people you know target client whereas with a Facebook ad if you pay sense or even a dollar very high a park so that’s some of the things so let me throw it another one that you can do with with God you can upload you have an email database client database can now upload that and now if making lists of your clients on face so if you’re doing emails to your clients on a regular basis some recommend now thanks book that sold you know different angles they getting more of some brandy and that’s what a balance out your marketing would say on Facebook for example if you’re gonna be doing local you want to do a combination of little brandy fetch me by this to complete this like visual they can put out some chump your boat and then you throw it that hook so to speak that’s kind of an approach where you’re putting out maybe just some information what’s going on with the company and it’s not necessarily a sales pitch by this but you want to get that recognition you want to seen out there and then you throw you know some type of uh sale promotion upon come see us something like that like you want to balance it out nobody wants to be sold you know but everybody wants to buy more so than ever in social media you kind of got to do a little bit of them no key it’s kind of like if you go to a party you would just walk in there and start handing out your business card and say hey my services you know you’d be more social that’s called social media right so you’d probably you know mingle a little bit talk a little bit chitchat this and that and I mean if you’re business oriented and that’s really the reason why you know you went to maybe some social gathering once you create a little rapport then you get into you know what you do for a living and you get into that conversation and then you see if there’s some interest in maybe throw like a little a little pitch it’s kind of kind of think of it that that same way when you get out there social media put out something full talk you know talk about what you guys are doing but not necessarily the straight-up sales pitch I would probably say the ratio would be at least 50/50 and probably more like 75 25 75 informational social sharing information or you know articles about your industry and then you know maybe 20 30 percent should be hey I got a special hey I got a good product you know coming by so those are some tips for you social media primarily on Facebook definitely a place to be
Learn how to effectively marketing on social media platforms with our post on SMM