Securing your site with SSL

Rather listen to this article? Click here The importance of SSL Today I want to talk a little bit about secure websites. Specifically, about your SSL certificate or security certificate and if you have one on your site. Basically, what you're going to be looking for is if your site on HTTP or HTTPS. The one with the s would be a secure version of that. So, when you look at your browser take a look at the address that's…
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Marketing drip

Rather listen to this article? Click here Drip, drip, drip. What is that dripping sound in the background? Well, that should be your marketing going out there. And your customers hearing that little drip of marketing coming from you in all types of different directions with different messages. But the point of the drip, drip, drip is to stay on the top of the customer's mind. Try to be everywhere. So, they get the impression you know that you're everywhere that…
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Show off your reviews

Rather listen to this article? Click here The big review sites Hey guys! Let's talk a little bit about our reviews which you know we've talked a little bit about gaining reviews. We got Yelp, Yelp reviews and Google reviews, some others out their home advisor, things like that depending on your field you know would be which one is the strongest. But this is Google because Google's going to apply across the board if somebody's searching for your product.  Somebody's…
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Tips for getting reviews

Rather listen to this article? Click here Talking to your audience Hey everybody! Let's talk a little bit again about getting those reviews. It's a big challenge you know for ourselves as well to get those. So, I got a little tip for you here that you know probably will help a little bit. Again, you know presuming that you've really made a commitment to the reviews. Because the biggest obstacle to getting reviews is not asking. You don't know…
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Speaking your Audience’s Language

Rather listen to this article? Click here Talking to your audience Hey everybody! Today I want to talk a little bit about using the right lingo, the right language, the right wording when targeting your customers in your marketing. Whether it be email, social media regardless. Now in some fields, there’s certain lingo and words that are used. And not if you're marketing to a general audience. Certain things will just go right over there their head. So, the first…
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Offering Free Things for Your Audience

Rather listen to this article? Click here Hey guys! So, today I want to talk to you about Free. What can we offer for free? Everybody wants something for free. But again, you know if you want something for free it has to happen some type of value. You don't want to give out junk for free. It's gonna cost you to get rid of it, right. So, here I want you to look at your business, your products and your…
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Finding the Right SEO Team

Rather listen to this article? Click here How to start looking for SEO Hey guys! So, today I want to talk a little bit about finding the right company to do your SEO. Or could be you know some of the other internet marketing strategies that you may be looking to implement. So, one of the ways to take a look at them to find I should say your potential contractors for this is let's talk about SEO. And this…
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Use Facebook for Email Targeting

Rather listen to this article? Click here Utilize Facebook's tools Hey guys! So, a little follow-up. We spoke yesterday about your email marketing to your current clients being that’s the low-hanging fruit current clients versus going finding a new client. So, a little follow-up to that is your social media. Let's use Facebook as an example. For two things you're when you advertise on Facebook and you mark it on Facebook you could create custom audiences. I mean, of course, you can…
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